Time and time again, I see people trying to sell their concepts based on ideas alone. That’s not gonna work. Investors want to see something in action. A proof of concept. Something tangible that they can interact with.

Too many aspiring entrepreneurs go into meetings armed with only a power-point slide and optimism. This might be enough to explain your concept, but what you should really do is demonstrate it.

Take whatever money you can scrounge up, find a good web developer, and create a rudimentary version of what you hope to accomplish. It should have the veneer of a polished, professional site, with the illusion of massive functionality, but on the back-end it should be basic. A sampling of things to come. A taste of what could be. Just enough for your investors to look at and say, “I see it!”

Investors hear ideas all day, but show them the promise of a finished product, with a glimpse of the ultimate goal, and the investor can more easily start to fill in the gaps.

Remember to show and tell. Spend what you can afford on showing so that when you tell, it’s more than just words.

It’s a process that requires some creative sleight-of-hand and a mutual understanding of your goals, so let Hip Web Design help you work within your small budget to produce a working sample of your big idea. If you’re serious about attracting investors, show your investors that you’re serious about what you’ve got to offer.

Get a quote from Hip Web Design today!