In a recent post I complained about the lack of choices that existed for digital cable and internet service in my area. But if there’s one thing there’s no lack of, it’s web designers.

Having a lot to choose from is great, but suddenly you’ve got a new problem… how to choose wisely.

In the web design world, there seems to exist two broad categories of designers: freelancers and firms.

Firms are companies that usually deal with a high volume of clients. They tend to have a handful of designers working for them and they divvy up the jobs respectfully. One benefit of going with a larger design firm is that they may have a very large, diverse portfolio, allowing you good insight into what you can expect to get.

Freelancers tend to do things on a more intimate, personal scale. In many cases, freelancers have a much more pronounced style and like to work outside the box. If you’re looking for a collaborative experience, working with a freelancer might be the way to go. They tend to provide much more flexibility and one-on-one time than firms do.

In my opinion (and yes, it’s biased), is that a good freelancer will take much more stake in your project than a firm would. Since a firm pumps out a heavier dosage of designs, it’s easy for a bad experience or poor site to go unnoticed. With a freelancer, they have much more at stake, as each piece in their portfolio could make-or-break a gig with their next client.

So who to choose?

I bet you’re wondering who is cheaper. The truth is that it varies from one to the next. Some firms may have a very streamlined process where they’re willing to sacrifice originality and creativity for familiarity and speed. Because of this, they may be able to give you a cheaper price, albeit, for a cheaper product. At the same time, a firm might be considerably more expensive, especially if they’re well established and known for having a portfolio full of incredible designs. If this is the case, you’re likely to spend a lot more, but you’re also likely to get something really nice.

With freelancers, it’s a bit more complicated. Some freelancers can bang out something fresh and new each time. Usually, these freelancers have a healthy portfolio and a steady workload. This may result in a steeper price. Other freelancers are just starting out. A glance at their portfolio should be a tell-tale sign. If you don’t see a site you like, it’s probably best to pass. While a unique community exists around freelancers, there is also competition, and some freelancers are able to find their niche in between, offering sites with truly inspired designs, but at a competitive rate. These tend to be harder to find, but always the best deal.

Ultimately, you could go right or wrong either way, but it’s important to know the difference and to know what you want. It’s unlikely that you’ll stumble upon that more than perfect website for your less than perfect budget, but it’s probable that there is someone out there willing to meet you halfway.